On November 4th 2021, LeoVegas Group issued a press release stating their newest launch: personalised deposit limits for UK players. The launch is the gaming group’s latest initiative to increase safer gambling.
The personalised deposit limits are based on AI technology and third-party data. Through a tool using third-party data, limits will be assigned instantly and individually based on affordability checks.
The limits will be assigned starting from the first deposit of a player. From there, the feature is “continually re-evaluated using the most recent data“. This will give players the chance to gamble responsibly and become more aware of their spending habits in correlation with what they can afford.
LeoVegas Group has always had safe gambling as one of its top priorities and continuously works to improve its offering. With this latest initiative, the company is “further strengthening its Safer Gambling offering“, as CEO Gustaf Hagman puts it.
Personalised deposit limits and accompanying affordability checks are being launched on all UK brands from LeoVegas Group. This includes the flagship brand LeoVegas as well as BetUK, 21.co.uk and PinkCasino. Already registered players and new players signing up can make use of the tool right away. The online casinos also offer other tools for players to ensure safe gambling.
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