Online Casino Operators in the UK
Ever wonder who’s behind the casinos you play at? It’s the operators – the ones that handle everything from the software and game selection to customer support and bonuses. While each casino may look different, it’s often the same operator running multiple sites under the hood.
In this guide, I’ll walk you through how these operators work, how they impact your experience, and what to consider when picking your next casino. You’ll also learn how the right operator can make all the difference in things like game choice and promotions.
Keep reading to find out how it all fits together!
What is an Online Casino Operator?
Online casino operators, also known as online casino groups or casino networks, are the companies behind online casinos. Sometimes it might be the actual owner of the casino(s), but more importantly, it relates to the software of the website.
Many businesses offer full online casino solutions where people can buy a “ready-made” casino, slap their name on it and have it up and running quickly. While that new casino might be independent as the only brand from that very owner, it might have the same design, game selection, customer support and more as many other casinos.
Many players don’t realise that the casino they are playing on might be one of many from the same operator. So why does this matter? If you see each casino as an independent website, you will quickly get lost in the number of options available. But if you instead start looking at different operators, you can figure out which type of set-up, game selection, bonus offers etc you prefer and choose your new casino from that.
It is also worth knowing that often, you can only sign up at and get bonuses from one casino from the same operator/group. Therefore you want to make sure that you check out the “alternatives” before making your choice.
Full List of Online Casino Operators
There are many established and new online casino operators and some are also known under different names. In the list below, you can see all the common and well-known ones:
- Aspire Global International LTD
- AG Communications Limited (UK)
- Genesis Global Limited
- L&L Europe Ltd
- LeoVegas Gaming PLC
- Markor Technology
- Nektan UK Limited (now Markor Technology)
- Novigroup Limited
- N1 Interactive
- One Click Ltd
- Platinum Gaming Limited
- ProgressPlay Limited
- SG International N.V.
- SkillOnNet Ltd
- Videoslots Limited
- Vivaro Limited
- White Hat Gaming Ltd
- Zecure Gaming Limited
Best Online Casino Operators for UK Players
Not all the companies in the online casino operators list above offer casinos for British players. That is because the operator needs to have a valid license from the UKGC in order to legally operate UK casinos. We therefore want to focus on four of the largest online casino operators that are more relevant for players from the UK.
1. Aspire Global International LTD (AG Communications Limited)
Aspire Global International is another big casino group that operates a lot of online casinos. The company was established in 2007 and in 2009 the UK company AG Communications Limited was founded. That is the British sister company that holds a UKGC license and therefore operates the online casinos for British players.
Many casinos from Aspire Global are quite different as the operator creates custom platforms and brands operate separately.
2. Markor Technology (Nektan UK Limited)
Nektan Limited is a Gibraltar-based operator that also has a lot of online casino brands. In 2021, Nektan’s B2B unit was acquired by the Gibraltar-based company Real-Time Strategic Marketing Limited and rebranded as Markor Technology. Therefore, you might come across some similar casinos stating that they are operated by Markor Technology or Nektan – both essentially being the same. Examples of casinos operated by this group include The Online Casino and PlayUK.
3. L&L Europe Ltd
A large online casino group UK players might come across is L&L Europe. This company was founded in 2011 and has achieved a lot since. Today you will find eight L&L brands that are all available to UK players, including All British Casino and Hyper Casino.
The websites all have some similarities but each casino comes with a unique theme and concept. There are also different bonuses offered – from no bonus to large welcome offers. Most of the L&L casinos also offer frequent cashback.
4. Genesis Global Limited
Genesis Global was a Maltese casino operator that launched in 2014. It ran over 15 casino brands, including Casino Gods and Genesis Casino, under licenses from the MGA and UKGC. The company has since ceased operations.
What Casino Operators Provide
Essentially, online casino groups are the ones who provide the software needed to offer an online casino. It might differ slightly from one operator to another, but generally, they are behind the most crucial parts of any online casino.
Licensing
While single casino brands can be audited and fined, it is the operator who holds the actual gambling license. An operator can obtain a license from regulators like the UKGC or MGA and launch multiple brands under it.
If an operator fails to meet regulatory standards, it can face fines, suspensions, or even lose its license entirely. When this happens, all casinos under that license are affected, often leading to closures or forced changes.
Website Design
Most online casino operators will have a similar website design for all of their casinos.
This means that you might be able to start to recognise which casinos operate under the same group, as they will have a similar layout with the same menu solutions etc.
Game Selection
Casino operators do not develop games themselves. That is the role of game providers like NetEnt and Pragmatic Play. However, operators negotiate deals with these providers, determining which games are available across their casino brands.
Because of this, casinos under the same operator often have identical game libraries, featuring the same slots, table games, and live dealer options.
Some operators may also secure exclusive titles or early releases, giving their brands a unique selling point.
Payment Methods
Just like with game providers, online casino groups are also making deals with different payment method solutions. This means that all brands from the same operator will (normally) offer the exact same payment methods and terms.
Customer Support
Some casinos hire dedicated support teams for each brand, but many operators use a shared customer support system. This means a central team handles queries for multiple casino brands under the same operator.
Live chat and email support are often managed through the same platform, so players from different casinos may be speaking to the same support agents. In some cases, responses might be more general, avoiding direct references to a specific casino. This setup helps operators streamline support while maintaining consistent service across their brands.
Bonuses and Promotions
Finally, bonuses and promotions are very important when it comes to online casino groups. Most operators will allow casinos to choose their own welcome bonuses, but the terms attached are normally the same.
Also after the welcome bonus is completed, casinos from the same operator normally offer exactly the same promotions, loyalty programs etc. This means that when you join in on promotions such as a leaderboard tournament, you are normally “competing” against players from other casino brands from the same operator.
You will also normally only be able to claim bonuses from one casino under the same group.
FAQ
To conclude, here are some of the most common questions we get about online casino operators.
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How can I find the operator of an online casino?
Normally you can find this information at the footer of an online casino website, where it will say something like “this casino is operated by X…”. You can also check a casino’s “about us” page or terms and conditions.
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What does an online casino operator do?
Unless anything else is stated, the operator of a casino provides the license, games, payment methods etc of a casino. Essentially, it is the software needed to offer an online casino.
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What are some examples of online casino operators?
Aspire Global International LTD, L&L Europe Ltd and Genesis Global Limited are all examples of online casino groups that operate various brands.