Editorial Guidelines for Kabono.com
At Kabono, we’re committed to giving you accurate, objective and trustworthy information about online casinos and betting sites. To make sure everything we publish lives up to the standard we expect, we’ve put together a set of editorial guidelines that everyone on the team follows. That includes writers, editors and contributors. Here’s what you should know.
Our Editorial Guidelines
These guidelines help us maintain the quality and integrity of our content. They shape how we work across the board and ensure we deliver clear, well-researched casino reviews and guides that support informed decisions.
Our editorial guidelines are built around five core principles. These reflect our terms and conditions and prioritise player safety throughout.
1. Accuracy comes first
We prioritise accuracy and reliability above all else. Every piece of information you find on Kabono should be correct and easy to verify. Our writers double-check facts and carry out research using trustworthy sources, such as official casino websites and reputable publications.
Where possible, we use primary sources and data to support our claims. We also link to these sources so you can check them yourself.
2. Objectivity matters
We keep things objective across every type of content. Whether we’re reviewing a casino, explaining how something works, or reporting on gambling news, we aim to offer a balanced and impartial view.
You won’t find us favouring one brand over another unless it’s genuinely justified. Our writers avoid biased language and focus on giving you a full picture of what to expect so you can draw your own conclusions.
3. Content must stay up to date
The online gambling industry changes quickly. Games, promotions, rules, and casino operators come and go. That’s why we’ve made it a priority to regularly update our content.
We review existing articles on a rolling basis and check for major changes that could affect what we’ve published. Whether it’s a licence update, a new game release or a change to payment options, we want to make sure you’re reading the most current and relevant information available.
4. The reader comes first
Our content is created for you, the reader. These guidelines put your needs front and centre to make sure what we write is genuinely helpful, relevant and easy to understand.
We encourage our writers to think about the questions our readers might have and answer them clearly. That includes everything from bonuses and payment methods to terms and conditions, customer support, safety and more.
5. Clear and accessible language
Online casino content often involves jargon and technical terms that can be confusing. We take extra care to write in plain English, using clear structure and straightforward explanations.
Our writers keep things concise and break down complicated topics without dumbing them down. We also use subheadings, bullet points and formatting that makes it easy to find what you’re looking for without scrolling endlessly.
We’re Here to Inform
Kabono.com is an affiliate site, which means we sometimes earn a commission when you sign up at a casino through our links. But this never affects what we write or how we rank casinos. We created this site to inform, not to sell.
Player safety is always the priority. We only work with licensed and trustworthy operators, and we never promote blacklisted or unsafe casinos. All reviews and articles are written honestly, and affiliate links do not influence our editorial decisions.
We work hard to keep our reviews independent. Every site listed has been tested properly, and rankings are based on merit, not money.
The Editorial Team
These guidelines apply to all the content we publish and everyone involved in the process. Every article on the site is created by our editorial team, led by our editor-in-chief, Robert Cohen. You will always be able to see who has produced the content you are reading from the author box at the top or bottom of the page.
Our team includes experienced writers and editors with strong knowledge of online gambling and the wider industry. We keep you updated on what’s happening, point out the best offers, and explain the important stuff in a way that’s easy to follow.
Our Independence
While we work with affiliate links, they don’t influence our content. The editorial team works independently from any commercial partnerships and is free to report honestly and objectively.
A Two-Step Review Process
Each article is checked twice before it goes live. The writer reviews it first, then a second editor goes through the content to verify all facts and check for clarity and accuracy.
We rely on trusted sources such as casino websites, licensing bodies and industry news outlets to make sure everything is up to date and reliable.
Regular Updates
We aim to keep all our content fresh and relevant. Updates are made regularly as part of our publishing process, and we revisit older content frequently. The gambling world moves fast, and while there may occasionally be a short delay, we do our best to keep up.
Get in Touch
These editorial guidelines help us stay transparent, accurate and useful in everything we publish about online casinos and betting sites. They reflect our commitment to you as a reader.
If anything is unclear or you have any questions or concerns, please do not hesitate to contact us. Kabono.com was created to help and inform, and we are always happy to hear from our readers.