William Hill

William Hill is an online casino and sportsbook that was first launched way back in 1998. Although there are various William Hill sports stores in the United Kingdom, the online platform provides the best range of games in both casino and sports betting. With everything in one place, you can switch between slots, bingo and more along with sports betting live or pre-match.

I would say that William Hill is an industry staple – a household name. As one of the oldest sportsbooks around, I expect a lot from the online sports and casino offerings. After an in-depth review of the site, I was left with many impressions, as described in my William Hill review.

William Hill at a Glance

• Welcome bonus: £30 in free bets (sport) or £40 bonus/200 free spins (casino)
• Other promotions: Boosted odds, tournaments, free spins and more
• Game selection: Sport, casino, live casino, bingo, poker
• Payment methods: Visa/Mastercard, PayPal, Skrill
• Customer support: Live chat
• Other remarks: Mobile casino apps offered

T&Cs Apply | 18+

About William Hill

The online sportsbook of William Hill was launched in 1998, but the company’s history spans back much further than that. The British gambling company was first founded by William Hill as an illicit gambling den in 1934. After years of operating illegally, his first legal betting office was opened in 1966. From there, the company kept growing into the brand we know today.

Over the years, William Hill has changed hands many times. Today, it is a subsidiary of the company Evoke plc, formerly 888 Holdings Limited. For Evoke, talks of taking over William Hill started already in 2015, but it was not until 2022 that the acquisition was officially approved and carried out. Evoke plc also operates the brands 888casino/sport and Mr Green.

Bonuses and Promotions

While you can visit and play at William Hill shops throughout the UK, one major benefit of gambling online is the access to bonuses and promotions. Here I look at some of the current offers available to players at William Hill online.

William Hill Sports Welcome Offer

New players signing up to William Hill Sport can take advantage of an offer on their first deposit. By depositing and betting a minimum of £10, you will get 2 x £15 in Free Bets. That’s £30 in free bets ready to play for just £10. In other words, the sportsbook rewards you with a 300% bonus on your first bet!

Note that in order to get this bonus, you need to sign up from this review (click any of the buttons) and use the bonus code R30.

Significant Bonus Terms

• Max bonus: £30 in free bets
• Minimum deposit: £10
• William Hill bonus code: R30
• Wagering requirements: None

T&Cs Apply | 18+

William Hill Casino Welcome Offers

If you are more interested in casino games, you can claim a welcome offer from the online casino section named William Hill Vegas. You will here have two welcome offers to choose from:

1. A 400% bonus up to £40
2. 200 free spins on Big Bass Splash

Below I list the main terms for both of them so that you can easily compare and choose your preferred bonus.

Bonus Terms	400% Deposit Bonus	Free Spins Bonus
Minimum deposit	£10	£10
Max bonus	£40	£20 (200 free spins/10p)
Bonus code	BASS40	BBS200
Wagering requirement	x35 deposit amount	£10
Expiry	24 hours	72 hours
Maximum win	Not specified	£30

Other Promotions

After you’ve used up your welcome offer, you can find a lot of other William Hill sports and casino bonuses. The sportsbook offers weekly promotions including enhanced odds, betting lines, boosts, tournaments, cashback and free bets.

The sports offers are neatly organised into categories such as “Today’s Promotions”, “Special Prices”, and “Horse Racing” or other sports in focus. Free spins and “scratch of the day” deals are examples of ongoing casino promotions, with new offers every week. To see all available promotions at their moment and their terms, simply check out the promotions pages in each game category.

Free to Play

A unique category that William Hill offers in the promotions section is “free to play” promos. These are offers that are literally free to play for active players, with various daily, weekly or monthly promotions.

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Sports Section

As you open the sports/betting section at William Hill, you’ll be met with a lot of information. I recommend that you start by looking at the top right corner of the page. Here you will find a quick link to help and feedback, and also a dropdown menu to choose your preferred odds format. Choose between Decimal (3.75), Fraction (11/4) or American (+275).

Once you’ve decided on your odds format, you can start looking for what to bet on. You can search for a specific sport or match, or browse some popular categories. You can also browse through all sports from A-Z. Currently, this gives 34 sports, including basketball, boxing, e-sports, football and horse racing.

Of course, there are many different leagues and teams available in each sport, from international leagues to small-team or regional options.

Depending on what you choose, you will get an overview of bets currently available today or for upcoming events. You’ll also find the betting rules that are applicable to each event or sport. Once you start clicking on some bets you would like to make, your bet slip will pop up. After adding all the bets you want, you simply log in to place your bet(s).

William Hill Sportsbook Fun Facts

• William Hill also streams live sports. From the Betting TV section, you can watch live horse and greyhound betting (and bet live).
• Keep an eye out for Flash Odds (in bright yellow) that give you exceptional odds
• The sports literary award Sports Book of the Year is sponsored by William Hill. The prestigious annual award has been awarded to a long list of talented authors for their sports literature since 1989.

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Casino Games

Over the years, William Hill has developed into becoming a complete gambling platform. Today, the game selection is divided into five different categories: Sports, Vegas, Live Casino, Bingo and Poker.

From the Vegas category, you can browse and play top casino games including slots, jackpot slots, table games and live casino variants of Roulette, Blackjack and more.

There is also a grand selection of Bingo and Poker games, which is not common at all casinos. So if you ever want to mix up your sports betting online with some fun and easy games, you’ll have loads to choose from.

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Deposit & Withdrawals

As a well-established and trustworthy bookmaker, William Hill has the privilege of being able to deliver some of the easiest, safest and most common payment methods available online. Here UK players can choose from favourites including e-wallets such as PayPal and Skrill, as well as classic debit cards, Trustly, Apple Pay and more.

While I wish it was possible to pay via mobile, there are so many options that there should be something for everyone.

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Is William Hill Legit and Safe?

It is, without a doubt! William Hill is a well-known brand; it’s a sportsbook that’s been around “forever” and is still a clear favourite. While the quality of the sportsbook has made it stick around for so long, the safety and trustworthiness of this site are also important factors.

The casino and sportsbook are licensed by the UKGC (+ Gibraltar Gambling Commission and Malta Gaming Authority) which ensures a safe betting environment for all players.

At William Hill, you can rest assured that everything is done following the rules and regulations set by the licensing bodies. The sportsbook also offers safe payment methods and ensures all information is kept safe using SSL encryption.

Based on my honest and thorough research of William Hill, I can say that they truly care about their customers and that their customers’ money is very safe with the company.

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Customer Support

William Hill Sport has an extensive website with lots of information and gaming options, so sometimes questions might arise. Luckily, help is never far away thanks to the customer support team! Customer service is available 24/7, every day of the year, and can be contacted through live chat and X.

It used to be possible to contact the casino via email and phone too, but this is no longer an option. But there is also a full FAQ section where you can find information on common questions related to payments, bonuses, and more.

• Email: support@willhill.com

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William Hill on Mobile Devices

William Hill knows that many players prefer betting on mobile, and has therefore ensured that the website is fully mobile optimised. This means that you can open the website in the browser of your mobile or tablet (on any operating system) and play as normal. It is like the desktop version, just in a smaller format.

Those who prefer having an app for easy access will be happy to know that there is a popular William Hill sportsbook app available. The app passed two million downloads already back in 2014, and it is still a popular option for players who prefer a dedicated app.

My Verdict of William Hill

The William Hill Sportsbook was first launched online back in 1998 and has stood the test of time ever since. After opening the online casino section in 2000, the bookmaker has only become more popular. When reviewing the site, I found a modern and extensive platform that offers everything you could need for an enjoyable and safe gambling experience.

Sign up today to enjoy your welcome bonus!

FAQ

I hope that my review has covered all the questions you might have about this famous sportsbook and casino online. To round up, here are some quick Q&As!