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William Hill

William Hill is an online casino and sportsbook that was launched way back in 1998. Although there are various William Hill sports stores in the United Kingdom, the online platform provides the best range of games in both casino and sports betting. With everything in one place, you can switch between slots, bingo and more along with sports betting live or pre-match.

Promotions are offered frequently and new players can get started with £30 worth of free bets in the sportsbook. It’s an industry staple – a household name – not to ignore.

In-Depth William Hill Sportsbook & Casino Review

Being one of the oldest sportsbooks around, I, of course, expect a lot from the William Hill sports and casino section online. After an in-depth betting review of the site, I was left with many impressions – most of which were very positive.

 Intrigued to find out more? Dive into my full William Hill review to get all the details about this online sportsbook and casino!

William Hill Bonuses and Promotions

William Hill might be an “old” casino and sportsbook, but it sure keeps up with current trends of the online casino scene. A super important part of any modern online sportsbook is the bonuses on offer. Luckily, William Hill scores high on this point, with lots of great sports offers and more.

William Hill Sports Welcome Offer

New players signing up to William Hill Sport can take advantage of a good sign-up offer. By depositing and betting a minimum of £10, you will get 2 x £15 in Free Bets. That’s £30 in free bets ready to play for just £10. This means that the sportsbook rewards you with a 300% bonus on your first bet! Note that in order to get this bonus, you need to sign up from this review (click any of the buttons) and use the bonus code R30.

William Hill Sport Welcome Bonus

Significant Bonus Terms

  • Max bonus: £30 in free bets
  • Minimum deposit: £10
  • William Hill bonus code: R30
  • Wagering requirements: None

T&Cs Apply | 18+

Double Odds, Flash Odds, Bet Boosts and More!

After you’ve used up your free bets from the welcome offer, you can find a lot of other William Hill sport and casino bonuses. The sportsbook offers weekly promotions including enhanced odds, betting lines, boosts, tournaments, cashback and free bets.

The offers are neatly organised into categories such as “Today’s Promotions”, “Special Prices”, and “Horse Racing” or other sports in focus. To take advantage of all that is currently offered, simply log into your William Hill Sports account and visit the promotions page.

Casino Promotions

In addition to the numerous sports promotions, William Hill Sport also provides bonuses to casino game players. Free spins and scratch of the day deals are examples of this, with new offers every week. This means that you can easily combine sports betting with casino games and gain rewards on both ends.

Free to Play

A unique category that William Hill offers in the promotions section is “free to play” promos. These are offers that are literally free to play for active players, with various daily, weekly or monthly promotions.

Sports Section

Betting on sports at William Hill is fun and easy for both newbies and seasoned bettors. You will simply have a hard time finding a better selection of sports and odds for UK players anywhere else. Here I will give you a full overview of the sports section.

Navigating the page

As you open the sports/betting section at William Hill, you’ll be met with a lot of information. I recommend that you start by looking at the top right corner of the page. Here you will find a quick link to help and feedback, and also a dropdown menu to choose your preferred odds format. Choose between Decimal (3.75), Fraction (11/4) or American (+275).

Once you’ve decided on your odds format, you can start looking for what to bet on. You can search for a specific sport or match, or browse some popular categories. You can also browse through all sports from A-Z. Currently, this gives 34 sports, including basketball, boxing, e-sports, football and horse racing.

Of course, there are many different leagues and teams available in each sport, from international leagues to small-team or regional options.

Depending on what you choose, you will get an overview of bets currently available today or for upcoming events. You’ll also find the betting rules that are applicable to each event or sport. Once you start clicking on some bets you would like to make, your bet slip will pop up. After adding all the bets you want, you simply log in to place your bet(s).

William Hill Sport Screenshot

William Hill Sportsbook Fun Facts

  • William Hill also streams live sports. From the Betting TV, you can watch live horse and greyhound betting (and bet live).
  • Keep an eye out for Flash Odds (in bright yellow) that give you exceptional odds
  • The sports literary award Sports Book of the Year is sponsored by William Hill. The prestigious annual award has been awarded to a long list of talented authors for their sports literature since all the way back in 1989.

Casino Games

While I want to focus on the sports section in this review, I also have to mention the massive game selection available on different casino games. The game selection is divided into six different categories: Sports, Vegas, Live Casino, Casino, Bingo and Poker.

From these categories, you can browse and play top casino games including slots, jackpot slots, table games and live casino variants of Roulette, Blackjack and more.

There is also a grand selection of Bingo and Poker games, which is not common at all casinos. So if you ever want to mix up your sports betting online with some fun and easy games, you’ll have loads to choose from.

William Hill Casino Screenshot

Deposit & Withdrawals

As a well-established and trustworthy bookmaker, William Hill Sport has the privilege of being able to deliver some of the easiest, safest and most common payment methods available online. Here UK players can choose from favourites including e-wallets such as PayPal and Skrill, as well as classic debit cards, Trustly, Apple Pay and more.

While I wish it was possible to pay via mobile, there are so many options that there should be something for everyone.

Is William Hill Legit and Safe?

It is, without a doubt! William Hill Sport is a well-known brand; it’s a sportsbook that’s been around “forever” and is still a clear favourite. While the quality of the sportsbook has made it stick around for so long, the safety and trustworthiness of this site is also a big factor.

The William Hill casino and sportsbook is licensed by the UKGC (, Gibraltar Gambling Commission and Malta Gaming Authority) which ensures a safe betting environment for all players. William Hill was also listed on the London Stock Exchange in 2002.

At William Hill Sport, you can rest assured that everything is done following the rules and regulations set by the licensing bodies. The sportsbook also offers safe payment methods and ensures all information is kept safe using SSL encryption.

Based on my honest and thorough research of William Hill, I can say that they truly care about their customers and that their customers’ money is very safe with the company.

Customer Support

William Hill Sport has an extensive website with lots of information and gaming options, so sometimes questions might arise. Luckily, help is never far away thanks to the customer support team! Customer service is available 24/7, every day of the year, and can be contacted through live chat, email, Twitter and phone. There is also a full FAQ section where you can find information on common questions related to payments, bonuses, and more.

  • Email: support@willhill.com

William Hill Sport on Mobile Devices

Playing on the go is fun and convenient, especially when betting on sports.

William Hill knows that many players prefer betting on mobile, and has therefore ensured that the website is fully mobile optimised. This means that you can open the William Hill sportsbook website in the browser of your mobile or tablet (on any operating system) and play as normal. It is like the desktop version, just in a smaller format.

Those who prefer having an app for easy access will be happy to know that there is a popular William Hill sportsbook app available. How popular, you ask? Well, back in 2014, the app passed two million downloads!

Needless to say, many more have downloaded the app since then and you could be next. From our app review, you can see how it has become so popular.

William Hill Mobile Devices

Key Info

  • Casino: Wiliam Hill UK
  • Website: https://www.williamhill.com/
  • Welcome bonus: Up to £30 in free spins
  • Established: 1998
  • License: UK Gambling Commission, Gibraltar Gambling Commissioner
  • FAQ: Yes
  • Live chat: Yes
  • Support email: support@willhill.com
  • Support phone: N/A
  • Kabono Rating: ★★★★


The William Hill Sportsbook was first launched online back in 1998 and has stood the test of time ever since. After opening the online casino section in 2000, the bookmaker has only become more popular. Today it keeps up with modern trends and updates the gaming portfolio to offer the very best.

If you are looking for a well-known and classic sportsbook with lots on offer – including some lucrative promotions – William Hill Sport is a great place to go.

Sign up today and enjoy 2 x £15 in free bets!

£30 in Free Bets
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I hope that my William Hill sports betting review has covered all the questions you might have about this famous sportsbook and casino online. To round up, here are some quick Q&As!

  • What is the welcome offer on sports?

    New players signing up to William Hill sport online can enjoy 2 x £15 in free bets after betting £10 (and using the promo code H30).

  • Does William Hill offer a mobile sports app?

    Yes, William Hill has a specific mobile sports app that you can download and play from. The app download is available for iPhone and Android. The website is also fully optimised for smaller screens and mobile browsers.

  • What can I bet on at William Hill sportsbook?

    The bookmaker offers bets on many different sports, leagues, and matches, including betting on results, predictions, specials, a race, and even virtual sports!

  • What is the William Hill Rewards Club?

    Although there aren’t any official rewards programs in place, William Hill online has been known to treat VIP players well. This “special treatment” is often referred to as their rewards club.

  • What is William Hill Plus?

    William Hill Plus is an app with a connected card you can use to cash in shop bets on your mobile. You can also use it to withdraw and bet with online funds as cash in a shop.

  • How can I get my William Hill login?

    Sign up at William Hill sport by clicking on any of the buttons in this review. After registering, you will get your login details. If you already have an account, you can head to William Hill to log in or contact customer support if you can’t remember your details.

  • Is there any William Hill app?

    Yes! If you prefer, you can download the William Hill app in App Store or Google Play to bet on mobile.

Avatar for Robert Cohen
Author Robert Cohen

Robert is the Editor in Chief at Kabono.com. He has been working with online casinos for more than 10 years and has tested hundreds of different operators. Robert believes that gambling can and should be a fun activity, and is a strong promoter of responsible gambling. Read more about Robert Cohen.

Ups & Downs

  • Lots of promotions and bonuses
  • Online since 1998
  • Sport, casino, live casino, poker and bingo
  • Extensive website that can be a bit confusing to navigate


  • Minimum Deposit:
  • Licenses:
    UKGC, MGA, Gibraltar
  • Payment Methods:
    Visa, Mastercard, Maestro, PayPal, ApplePay, paysafecard, Bank Transfer, Skrill, Neteller